In a move aimed at safeguarding the health of Indonesia’s coffee-loving population, Kalbe Farma Tbk., through its subsidiary Kalbe Consumer Health, has launched a collaboration with Mikael Jasin, the winner of the 2024 World Barista Championship. The partnership introduces Promag Herbal, a natural digestive aid designed to help individuals protect their stomachs from the harmful effects of coffee.
Addressing Coffee’s Impact on Stomach Health
According to Irwan Wijaya, the Marketing General Manager of Kalbe Consumer Health, the collaboration is designed to educate coffee drinkers on new, healthier consumption habits. “This is just the first step in our mission to help people understand how they can protect their stomachs while still enjoying their daily coffee,” Wijaya said during the launch. The tagline for the initiative, “Promag Herbal First, Coffee No Worry,” emphasizes the idea that coffee lovers can enjoy their beverage of choice without worrying about digestive discomfort.
Promag Herbal, the flagship product being promoted through this collaboration, is touted as an effective, natural solution for those who experience stomach issues such as acid reflux, bloating, and indigestion after drinking coffee. Made from a blend of herbal ingredients, including honey, turmeric, and licorice, Promag Herbal offers a practical way for people to maintain digestive health while indulging in their favorite caffeinated drink.
Stomach Issues Linked to Coffee Consumption
Dr. Helmin Agustina Silalahi, Kalbe Consumer Health’s medical expert, provided insight into the gastrointestinal issues that coffee drinkers often face. “Coffee is inherently acidic, which can lead to an increase in stomach acid production. This may result in discomfort and long-term health problems such as gastritis or gastroesophageal reflux disease (GERD),” Dr. Silalahi explained. She noted that the addition of creamers, sugars, and artificial sweeteners to coffee can exacerbate these issues, irritating the stomach lining and worsening symptoms such as nausea, bloating, and even vomiting.
Dr. Silalahi’s advice resonates with the growing number of coffee drinkers who suffer from stomach-related discomforts. She emphasized the importance of choosing coffee products that are gentler on the digestive system, recommending herbal ingredients like turmeric and licorice as natural protectants.
Coffee Lovers Face Challenges, but Solutions Exist
Mikael Jasin, the celebrated World Barista Champion, has a deep understanding of both the art and the science of coffee. As a passionate advocate for high-quality coffee, Jasin recognizes the importance of enjoying coffee in a way that minimizes its potential negative effects on health. During the Jakarta Coffee Week event, Jasin highlighted that stomach problems are one of the main obstacles for many coffee enthusiasts. “For some people, coffee can trigger a range of digestive issues, leading them to either reduce their intake or stop drinking it altogether,” he said.
Jasin’s involvement in the Promag Herbal campaign is a deliberate effort to change this narrative. “This collaboration with Promag is my way of showing that coffee can still be enjoyed safely, even for those who struggle with stomach issues,” he stated. As part of the event’s activities, Jasin served coffee to attendees while promoting the benefits of Promag Herbal as a simple and effective solution for anyone who loves coffee but is concerned about its impact on their stomach.
Jasin, who has won global recognition for his skills and knowledge in the coffee industry, expressed his personal preference for Promag Herbal as part of his own coffee routine. “Enjoying a great cup of coffee is just as important as taking care of your health. That’s why I always make sure to have Promag Herbal first,” he said. The message was clear: coffee drinkers don’t have to choose between their love for coffee and their digestive health.
The Role of Promag Herbal in Digestive Health
Promag Herbal offers a safe, natural way to protect the stomach before indulging in coffee. The product contains a combination of eight herbal ingredients, including honey, turmeric, and licorice, all of which are known for their digestive benefits. These ingredients work together to soothe and protect the stomach lining, helping to prevent the discomforts commonly associated with drinking coffee.
For many consumers, maintaining gut health while enjoying their daily coffee has become a growing concern. Promag Herbal has emerged as a preferred solution for these individuals, with the product gaining popularity for its practicality and effectiveness. As more people become aware of the importance of digestive health, the demand for products that provide both protection and relief from stomach issues has increased.
As more coffee lovers across the nation learn about the benefits of Promag Herbal, the hope is that this collaboration will inspire healthier, more informed coffee-drinking habits that prioritize both taste and well-being.
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