In honor of its 60th anniversary, 7-Eleven is treating customers to 60-cent coffee every Monday through the end of 2024.
The convenience store giant announced that members of its 7Rewards and Speedy Rewards programs can enjoy a small cup of any fresh-brewed coffee for just 60 cents at participating 7-Eleven, Speedway, and Stripes locations nationwide. As part of the celebration, customers can also snag a limited-edition reusable mug commemorating the milestone—available while supplies last.
Dennis Phelps, Senior Vice President of Merchandising for Vault and Proprietary Beverages at 7-Eleven, expressed gratitude for the loyal customers who have embraced the brand’s coffee offerings over the decades. “As we celebrate 60 years of offering fresh-brewed coffee to-go, we’re excited to thank our loyal customers who have made 7-Eleven their go-to coffee spot for decades with a special deal to help kick-start their week,” Phelps said. He added, “This anniversary is a reminder of how far we’ve come in shaping coffee culture, and we look forward to continuing to deliver the best in convenience and innovation to coffee lovers nationwide.”
The Legacy of To-Go Coffee
7-Eleven’s journey with to-go coffee began in 1964, when it introduced the concept of selling coffee by the cup—a move that revolutionized the way people consume coffee on the go. This innovation not only cemented the brand’s place in coffee culture but also laid the groundwork for the widespread adoption of to-go coffee cups globally.
Special Anniversary Offerings
Beyond its 60-cent coffee deal, 7-Eleven is delighting customers with a celebratory proprietary blend. In honor of its diamond anniversary, the company has launched a limited-time Birthday Cake Cappuccino. This festive drink features the flavors of yellow cake and frosting, complete with sprinkles, and is available at participating stores.
For those unable to visit a store in person, 7-Eleven offers the convenience of its 7NOW Delivery service. Customers can order freshly brewed coffee and other items through the app, which features real-time tracking and promises delivery in approximately 30 minutes. The 7NOW Delivery app is available for download via the App Store, Google Play, or directly at 7NOW.com.
A Tradition Worth Celebrating
As 7-Eleven marks six decades of coffee innovation, it continues to embrace its role in shaping the modern coffee experience. Whether through nostalgic deals, inventive brews, or unparalleled convenience, the brand remains committed to its mission of delivering quality and value to coffee enthusiasts everywhere.
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