BREA, Calif. (November 25, 2024) — Reborn Coffee, Inc. (NASDAQ: REBN), a leading specialty coffee retailer, has announced its plans to begin mass production of its innovative 4th Wave Cold Brew line in early 2025. Production will take place across key markets in the United States, Malaysia, and South Korea. This exciting new phase follows the company’s recent achievements in U.S. cold brew competitions, where it received recognition for its exceptional cold brew beverages.
The introduction of this next-generation cold brew marks a major step in Reborn Coffee’s ongoing efforts to set new standards in the coffee industry. With advanced designs and an emphasis on innovation, the company is building on its previous successes in the cold brew category. Notable past collaborations, such as the exclusive “Miami Passion” cold brew, presented at an F1 event with Hagerty Garage + Social, and a luxury pairing with Brugal spirits, have elevated Reborn’s reputation and helped expand its reach.
Jay Kim, CEO of Reborn Coffee, expressed excitement about the company’s upcoming launch, highlighting the cold brew segment’s rapid growth. “Cold brew remains one of the fastest-growing categories in the coffee industry, and Reborn Coffee is committed to leading the way with unmatched quality, innovation, and market reach,” he said. “Our 4th Wave Cold Brew launch is a key milestone in our strategy to enhance the global coffee experience and drive long-term business growth.”
Meeting the Growing Demand for Premium Cold Brew
Reborn Coffee’s new cold brew line is specifically designed to cater to a variety of markets, including hotels, business-to-business (B2B) channels, major retailers, and local distributors. The company’s move to expand its cold brew production will help it capitalize on the surging demand for premium cold brew products, offering a high-quality option for consumers across diverse demographics.
The 4th Wave Cold Brew line aims to build on Reborn’s success in the cold brew space, offering a unique and refined product that differentiates itself through its superior design and craftsmanship. This line will be made available to both local and global markets, reinforcing the company’s vision of becoming a major player in the global coffee industry.
“With the continued growth of cold brew and our unique approach to crafting premium coffee beverages, Reborn is perfectly positioned to lead this category in the coming years,” said Kim. “Our goal is not just to meet the demand for high-end cold brew, but to redefine the category with products that offer both exceptional taste and a forward-thinking experience.”
Strategic Expansion into Global Markets
In addition to the cold brew line’s production in the United States, Reborn is focusing on expansion into international markets, including Malaysia and South Korea. This strategic move aims to establish the company’s presence in key regions where demand for specialty coffee products is rising.
With the planned 2025 launch of the 4th Wave Cold Brew, Reborn Coffee will be able to meet the growing consumer interest in premium, ready-to-drink cold brew beverages. The company’s commitment to quality and its global expansion strategy are expected to drive significant growth, positioning Reborn Coffee as a key player in the international coffee market.
A Continued Commitment to Innovation
Reborn Coffee has long been committed to innovation and expanding its product portfolio to meet the evolving tastes of coffee enthusiasts worldwide. As part of this effort, the company has continuously introduced new cold brew variations and unique collaborations, enhancing its position as a leader in the specialty coffee market.
Reborn’s collaborations, such as the exclusive “Miami Passion” cold brew and its partnership with Brugal to pair cold brew with premium spirits, have garnered attention from both coffee lovers and high-end product consumers alike. These efforts highlight Reborn’s ability to blend creativity with expertise, offering exciting new ways for people to experience cold brew coffee.
Looking Ahead
As Reborn Coffee prepares to roll out its 4th Wave Cold Brew line in early 2025, the company remains focused on delivering top-tier products to customers worldwide. With a growing global network and an ever-expanding product portfolio, Reborn is well-positioned to continue leading the way in the specialty coffee industry.
“Through innovation, quality, and a passion for coffee, Reborn Coffee is committed to creating exceptional products that cater to the needs and tastes of a diverse global audience,” said Kim. “We’re excited to share our 4th Wave Cold Brew with the world, and we’re looking forward to what the future holds for Reborn Coffee.”
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