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In Colombia’s Western Villa de Cauca region, Jhoan Bravo’s coffee farm rests among the lush green Andean mountains, surrounded by vibrant fields and dense forests. This stunning 30-hectare (74-acre) estate has been in his family for over 50 years.
As the 35-year-old farmer walks through rows of bright red coffee cherries, he recalls a vivid childhood memory. He remembers the day his grandfather returned home with a spectacled bear he had killed. The bear’s fat, believed by locals to have medicinal properties, was extracted and used in a family ritual. It was smeared onto the belly buttons of Bravo and the other men in the family, a traditional practice intended to make them stronger.
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