In early December, the Vietnam Coffee Corporation made a significant move in the global coffee market by exporting its first batch of deeply processed coffee products to China. The shipment includes roasted beans, ground coffee, and instant coffee in various flavors. The company aims to increase the share of processed coffee in its total export revenue.
At the same time, Ede Farm Trade Service Ltd., based in the Central Highlands province of Dak Lak, announced its first export to the US. The company’s Miss Ede brand shipped a 20-foot container containing 18,000 finished packs of roasted coffee to Illinois. This shipment marks a key milestone for the company, as it represents fully processed coffee—packaged and fermented in Vietnam—rather than raw coffee beans or rebranded exports.
The coffee was produced to meet US Food and Drug Administration standards, with beans sourced from sustainable farming regions and certified under the European Union’s Deforestation Regulation. The shipment was managed by Simexco Dak Lak, Miss Ede’s strategic partner and export trustee.
Hoang Danh Huu, CEO of Miss Ede, shared the company’s excitement: “With support from authorized agencies and the Buon Ma Thuot People’s Committee, we’ve connected with global buyers and entered markets such as Thailand, South Korea, and now the United States.”
The export of processed coffee from Dak Lak is a pivotal step for the region. While Dak Lak’s agricultural products reach over 70 countries, the share of processed coffee exports has remained low, limiting added value for the local industry. Miss Ede’s shipment is seen as a critical step in boosting the value of locally processed coffee and expanding global access to Vietnamese coffee.
This push for higher-value exports comes at a time when coffee prices are soaring. Arabica bean prices have topped $3.44 per pound (0.45 kg), an increase of over 80% this year. Robusta bean prices also hit record highs in September. These price hikes are expected to continue as coffee traders anticipate crop reductions due to bad weather in Brazil and Vietnam, two of the world’s largest coffee producers, and as global demand for coffee grows.
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