Black Rifle Coffee Company (BRCC), known for its premium coffee offerings, has expanded its product lineup with a new line of energy drinks, catering to caffeine lovers who aren’t fond of the taste of coffee.
Since its founding in 2014, BRCC has continually grown its collection of coffee products, introducing new flavors, K-cups, ready-to-drink cans, and more. The company’s ready-to-drink (RTD) cans previously featured espresso combined with various flavors and options with either 300mg or 200mg of caffeine.
However, not everyone enjoys the taste of coffee, which has limited some potential customers from supporting the veteran-owned brand. In response, BRCC has introduced a range of non-coffee flavored energy drinks, making it easier for more people to enjoy their products while still getting a caffeine boost.
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