Louisiana-based PJ’s Coffee is gearing up for further expansion in 2025 after reporting growth across several key metrics in 2024.
The 190-store coffee chain saw a 4% year-on-year increase in total transactions during the 12 months ending December 31, 2024. Additionally, average ticket size rose by 6%, and system-wide sales grew by 2%. PJ’s Coffee also gained approximately 185,000 new loyalty customers and reported a 2% month-on-month growth in third-party delivery sales.
Looking ahead, PJ’s Coffee plans to enhance its mobile app in 2025, allowing third-party delivery orders to be directly integrated into its loyalty program. The chain is also set to introduce a new modular-built store concept, designed to streamline outlet development and reduce costs for both new and existing franchisees.
Danielle Roppolo, Director of Franchise Performance at PJ’s Coffee, highlighted that the company’s focus in 2025 will be on improving franchise profitability through initiatives like menu optimization and enhanced marketing efforts.
Founded in 1978, PJ’s Coffee now operates in 14 U.S. states and has over 300 locations under development. The chain, which was acquired by Ballard Brands in 2008, is particularly strong in Louisiana, with more than 100 outlets. In addition to its U.S. operations, PJ’s Coffee also has three international stores—two in Vietnam and one in Kuwait.
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