Nescafé, a popular coffee brand owned by Nestlé, has announced the launch of its Espresso Concentrate in the United States to cater to the growing demand for cold coffee among consumers. With one out of every three cups of coffee consumed outside of the home being a cold coffee, the new product allows consumers to make barista-style, personalised cold espresso beverages at home.
The growth of coffee consumption globally is being fueled by younger generations, with two out of three youths regularly drinking cold coffee. In North America, 50% of Generation Z consumers’ first cup of coffee is cold. In response to this trend, Nescafé Espresso Concentrate offers a convenient and customisable solution for at-home cold coffee enthusiasts.
The concentrate easily dissolves in water or milk, allowing consumers to mix it with ice and water or milk and then customise it to create their favorite drink, whether an iced mocha, macchiato, or cappuccino. The product is made with 100% Arabica beans and comes in a 300-millilitre bottle, which is enough for approximately 20 cups of espresso when prepared as directed.
Axel Touzet, Head of Nestlé Coffee Brands Strategic Business Unit, commented on the launch: “Through the Nescafé Espresso Concentrate, we want to capture what younger generations of consumers are looking for: cold, convenient, customizable, premium coffee that brings the experience and taste they have outside their home to inside their home. We are enabling them to create café-style beverages in an instant without any extra machinery.”
The Nescafé Espresso Concentrate will be available at retailers starting in February in two variations: Nescafé Espresso Concentrate Black and Nescafé Espresso Concentrate Sweet Vanilla. The product was first launched in China and Australia in 2024 and has now made its way to the US market. With this launch, Nescafé aims to meet the evolving preferences of younger generations and provide them with a premium coffee experience at home.
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