The NHS Wellbeing Line has initiated the “Hug in a Mug” campaign, providing a “supportive, non-judgemental” haven for healthcare and social care professionals across the county. This program, funded by the Integrated Care Board and initially introduced in Dorset, aims to offer solace and assistance to those dedicated to serving others.
Sabina Yakub, representing the NHS Wellbeing Line, expressed enthusiasm for reaching out to individuals in need, emphasizing their willingness to visit and offer support directly. The “Hug in a Mug” van, equipped with a coffee machine and oven, has been traversing the county, symbolizing a comforting presence amidst the challenges faced by healthcare workers.
Ellie Marsh, an assistant psychologist from the NHS trust, underscored the program’s objective of fostering conversations about mental health and well-being while providing nourishment. Recognizing the toll that caregiving can exact, Marsh emphasized the importance of facilitating access to appropriate support for those grappling with personal struggles.
In addition to frontline workers, the initiative extends support to individuals in leadership positions, acknowledging the significance of their role in maintaining staff morale and resilience. Ms. Yakub reiterated the message of solidarity and support, affirming the commitment to aid care staff in Gloucestershire through the “Hug in a Mug” initiative.
Avalon Residential Home in Gloucester has also voiced appreciation for the initiative, with Inthu Rajah, the home’s director, lauding the efforts of The Wellbeing Line. Rajah emphasized the vital role of providing an outlet for staff to decompress and seek assistance, particularly in light of the demanding nature of their profession.
In the words of Ms. Rajah, “It can be very stressful at times but the staff are doing really great, they manage it really well. Because you are looking after people all day, you tend to put yourself on the back burner.”