Manila, Philippines – The internationally renowned coffee brand, Tomoro Coffee, has officially launched in the Philippines, marking a significant milestone for the brand. Following a series of initial store openings in April, the company celebrated the grand opening of its flagship store in Manila on June 13. Conveniently situated at 908 Nicanor Reyes Street, Sampaloc, right in front of Far Eastern University, the location promises to attract a steady stream of coffee enthusiasts.
Tomoro Coffee, one of Indonesia’s largest coffee chains, brings its specialty coffee experience to the Philippines with a substantial investment exceeding $10 million. Established in 2022, Tomoro Coffee has rapidly expanded, boasting over 450 stores across Indonesia and successfully branching out to Shanghai, China, and Singapore. In the Philippines, the brand has ambitious plans to launch at least 100 stores within the year.
Offering excellent value for money, Tomoro Coffee aims to ignite a coffee craze in the Philippines with prices starting at just PHP 70. The brand’s name, “Tomoro,” signifies a vision for a better future and a commitment to continuous improvement. The founder, having explored more than 30 countries in search of top-quality coffee beans and culture, is dedicated to sharing this passion with coffee lovers worldwide.
To ensure the success of its expansion, Tomoro Coffee provides extensive support to its partners. This includes ongoing employee training, support for new store activities, online delivery platform management, data analysis, quality control inspections, market advertising, as well as assistance with decoration, construction, and site selection. Additionally, the operations manager ensures a prompt response to maintain the high standards of products and services at each branch.
With its strategic expansion and dedication to quality, Tomoro Coffee is set to become a major player in the Philippine coffee market.