Internationally recognized coffee brand Tomoro Coffee has officially launched in the Philippines, signifying a crucial advancement in its Southeast Asian expansion strategy. Following the successful introduction of several outlets in April, the brand celebrated the inauguration of its flagship store in Manila on June 13, 2024. Located at 908 Nicanor Reyes St., Sampaloc, opposite Far Eastern University, this store aims to meet the increasing demand for high-quality coffee at competitive prices.
As a prominent coffee chain in Indonesia, Tomoro Coffee is committed to sharing its specialty coffee expertise with Filipino consumers. With an investment exceeding $10 million, the company aspires to establish a significant presence in the local coffee industry. Founded in 2022, Tomoro Coffee has rapidly expanded, boasting over 450 stores in Indonesia and successfully entering markets in Shanghai, China, and Singapore. The Philippines marks the next exciting phase of its growth, with plans to open at least 100 locations by the end of 2024.
Tomoro Coffee sets itself apart by providing exceptional value, offering premium beverages starting at just 70 pesos, appealing to budget-conscious consumers. The enthusiastic turnout at the flagship store’s opening showcased the brand’s attractiveness, particularly among students from the nearby university area.
The brand’s vision centers on making high-quality coffee accessible to all. The name “Tomoro,” meaning “tomorrow,” reflects a commitment to continuous improvement and an aspiration for a future filled with remarkable coffee experiences. The founder’s dedication arises from a quest across 30 countries for the finest coffee beans and a deep appreciation of various coffee cultures. This passion fuels the brand’s mission to share its love of coffee with enthusiasts around the globe.
The new three-story flagship store features a training laboratory on the top floor, highlighting Tomoro Coffee’s dedication to consistent quality across all locations. Recognizing the growth potential in the Philippines, the brand is actively seeking enthusiastic franchisees and business partners to facilitate the planned expansion.
Tomoro Coffee offers a robust support framework for its franchisees, including ongoing employee training, new store opening assistance, operational guidance for online platforms, data analysis for performance optimization, and marketing support. Franchisees also benefit from site selection assistance and dedicated operations managers to ensure quality across all branches.
Early franchisees can take advantage of an attractive introductory package valued at Php 250,000, which includes raw materials, marketing support, and waived system fees. Additionally, the franchise fee for the first three years, normally Php 280,000, will be waived for sign-ups by July 31. After this date, a low monthly royalty fee of 5% will apply, offering substantial earning potential. Existing business owners may also leverage their locations to open Tomoro Coffee franchises, supporting rapid growth.
Tomoro Coffee invites passionate individuals to join its expanding network and capitalize on the flourishing Philippine coffee market. With a focus on quality, affordability, and comprehensive franchise support, Tomoro Coffee presents an exciting opportunity for entrepreneurs eager to be part of its journey.