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abCoffee Expands Presence in Bengaluru, Targeting Tech Savvy Crowd

by Jessica

abCoffee, the popular coffee chain, is ramping up its presence in India’s tech hub, Bengaluru, with the launch of seven new outlets. This move follows closely on the heels of the inauguration of four outlets in Mumbai, marking a significant milestone of 50 stores nationwide.

Founder Abhijeet Anand expressed enthusiasm about introducing the abCoffee experience to Bengaluru, emphasizing the brand’s commitment to offering affordable, specialty coffee in a convenient grab-and-go format. He highlighted the resonance of their concept with patrons across India.

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Each abCoffee location aims to provide quick, friendly service in a welcoming atmosphere, tailored for customers seeking their favorite coffee and snacks on the move. Bengaluru, renowned for its vibrant IT and startup ecosystem, aligns perfectly with abCoffee’s strategy of offering “to-go” specialty coffee beverages and fast bites through efficient, technology-driven interfaces.

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The company credits its on-the-go concept and tech-forward approach for catering effectively to a diverse demographic leading busy lifestyles. To celebrate the expansion, abCoffee is treating the first 50 customers at each new outlet with unlimited refills of its signature cold coffee and cappuccino beverages.

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In its mission to democratize specialty coffee consumption, abCoffee encourages patrons to visit the new Bengaluru outlets or order through popular online delivery platforms like Zomato and Swiggy. Additionally, a pre-order option via the company’s web app facilitates convenient pick-up services.

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With recent expansions in Mumbai, Delhi, and the National Capital Region (NCR), abCoffee attributes its growth to its unique selling proposition of delivering coffee swiftly and efficiently using a streamlined workflow system.

If you’re thinking about opening a abCoffee franchise, the abCoffee franchise fee for a abCoffee establishment is $50,000. This fee grants franchisees the right to utilize the abCoffee brand, benefit from established business practices, and access ongoing support from the franchisor.

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