STOCKHOLM – Arvid Nordquist has once again secured its position as Sweden’s strongest coffee brand, marking the fifth consecutive year it has received this prestigious recognition from the Evimetrix Sweden Brand Awards. This accolade, determined by consumer perception, is derived from a comprehensive survey conducted by Evimetrix, which involved approximately 4,500 consumers evaluating 400 brands across 34 categories.
According to Peter Wissing, who oversees the survey at Evimetrix, “Arvid Nordquist coffee continues to be Sweden’s strongest coffee brand. This conclusion is drawn from the Evimetrix Swedish Brand Award survey, where about 1,000 consumers assessed 11 brands in the coffee category. We extend our congratulations to Arvid Nordquist for their consistently effective communication strategy.”
In addition to this honor, Arvid Nordquist Coffee Roastery has risen to seventh place on the overall list of Swedish brands, joining the ranks of global giants such as IKEA and Spotify. This result underscores the significance of coffee to Swedish consumers and highlights the strength of the Arvid Nordquist brand.
Expressing gratitude for the recognition, Jenny Nilsson, Marketing Director for Coffee & Tea at Arvid Nordquist, stated, “Today we are especially happy and proud! The increasing number of consumers who recognize and appreciate our coffee and brand energizes us to continue enhancing our efforts in taste, quality, sustainability, and communication. We extend our thanks to all consumers and to our fantastic colleagues who contribute to our success.”
Wissing elaborated on the criteria for the award, explaining that brand strength, which is foundational to the Evimetrix Swedish Brand Award, is based on the Customer Satisfaction Index (CSI) and brand awareness. “By balancing these two metrics, we can compare different brands regardless of size, delivering a fair assessment that reflects both consumer affinity for a brand and their awareness of it,” he added.
Founded in Stockholm in 1884, Arvid Nordquist is a family-owned company and the leading retail coffee brand in Sweden. Committed to sustainability, the company offers 100% Arabica coffee that is fully sustainably certified and carbon-offset. They roast their coffee using 100% renewable energy and utilize ISCC-certified renewable packaging materials. Additionally, Arvid Nordquist is dedicated to reducing greenhouse gas emissions in accordance with the Paris Agreement, and where reductions are not feasible, they offset their carbon footprint by supporting forest conservation projects in coffee-growing countries.
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