Nestlé has unveiled a new range of Nescafé soluble coffee, designed for both hot and cold drinks. Available in two natural flavours—caramel and hazelnut—the product promises to offer a seamless coffee experience regardless of temperature.
Thanks to its advanced coffee technology, Nestlé has developed a soluble coffee that dissolves effortlessly in both hot and cold water. Currently, the new range is available in Central and Eastern Europe.
Damien Tissot, head of Nestlé’s R&D for coffee, expressed excitement about the product’s launch: “We’re thrilled to introduce our new range of versatile Nescafé soluble coffee, perfect for both hot and iced beverages. By blending natural flavours with a smooth coffee base, we’re offering coffee drinkers a chance to explore new tastes while enjoying the same iconic quality.”
This innovation allows coffee lovers to enjoy their favourite drinks, whether hot or iced, using the same product. Consumers can enjoy the coffee on its own or add milk or dairy alternatives for a creamier taste. Importantly, the product contains only subtle natural flavours, with no added sugar.
Axel Touzet, head of Nestlé’s coffee strategic business unit, highlighted the growing trend for cold and flavoured coffee, especially among younger consumers. “This launch marks another step in our ongoing efforts to bring fresh coffee innovations to the next generation of coffee drinkers,” he said.
Nestlé’s commitment to coffee innovation continues with recent product launches. Earlier this year, the company introduced Nescafé Espresso Concentrate, allowing consumers to easily make barista-style iced coffees at home. In 2023, Nescafé also debuted its Ice Roast product, the first soluble coffee designed to be enjoyed with cold water, milk, or ice.
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