Kuala Lumpur, Malaysia – Tealive has officially launched its new ‘K-Coffee’ line, a fresh category of Korean-inspired coffee drinks that are set to captivate Malaysian coffee lovers. The launch was marked by a special pre-tasting event at the K-Coffee Pop-up Cafe at Sunway Pyramid.
Starting from 6 November 2024, K-Coffee will be available at all Tealive outlets nationwide, offering Malaysians a chance to experience the popular coffee trend that has taken Korea by storm.
Tealive partnered with TBWA\Malaysia to create a culturally resonant brand campaign for the K-Coffee range. The catchy tagline “Oppa Approved,” developed by TBWA\Malaysia, adds a playful, authentic touch that taps into the vibrant Korean coffee culture and resonates with fans across the region.
Tealive is aiming to sell one million cups of K-Coffee within 10 days of its launch. To make the challenge even more exciting, the company has promised to unveil a mysterious “Oppa” figure if the goal is achieved. A digital-out-of-home (DOOH) billboard in Bukit Bintang, Kuala Lumpur, went live on 6 November to track the real-time progress of the challenge, showcasing the growing popularity of the new coffee line.
K-Coffee features several exciting new drinks, including the K-Americano A-A, the brand’s flagship cold brew Americano, which delivers a bold and refreshing taste that has become a staple in Korea. Also on offer are the K-Sparkling Peach Americano and K-Sparkling Grape Americano, both combining fruity flavours with the rich taste of Americano coffee. For those who prefer something creamy and indulgent, the Spanish Latte rounds out the menu as a crowd favourite in Malaysia.
Yee Hui Tsin, CEO of TBWA\Malaysia, shared, “Working with Tealive is always a thrill. K-Coffee meets the growing demand for well-crafted beverages in Malaysia, and the ‘Oppa Approved’ campaign is designed to elevate the coffee experience for enthusiasts.”
Bryan Loo, founder and CEO of Loob Holding Sdn Bhd, added, “At Tealive, we are committed to offering Malaysians top-quality drinks without the high price tag. With K-Coffee, we bring the best of Korea’s coffee culture to Malaysia, available at all our outlets nationwide.”
Tealive’s K-Coffee is poised to take the Malaysian coffee scene by storm, offering a taste of Korea’s coffee culture with a fun, local twist.
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