Soul Origin, the popular Australian coffee chain, has launched a new coffee-focused rebrand, marking the relaunch of its store at Parramatta Westfield in Sydney. The updated store features a sleek, modern design and introduces a dedicated coffee ordering area, emphasizing the chain’s commitment to coffee culture.
Along with the refreshed look, Soul Origin has expanded its menu to include fresh offerings, such as a summer chicken mango salad, to complement its well-known coffee selections.
Adam Neill, CEO of Soul Origin, shared his excitement about the rebrand, stating, “We are excited to embark on the next stage for Soul Origin. The new design aims to revitalize the brand and push it forward as we continue to grow.”
The new store design highlights the brand’s passion for coffee. “The dedicated coffee area demonstrates just how serious we are about coffee,” Neill added.
To mark the relaunch, the Parramatta store offered free coffee all day, attracting a large crowd. “The grand reopening was a ripper of a day,” Soul Origin posted on Instagram, celebrating the successful event.
The rebranding initiative is just the beginning. Soul Origin plans to roll out the new concept across its network of stores, bringing the updated experience to coffee lovers nationwide.
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