In just over four years, ZUS Coffee has gone from a small kiosk in Kuala Lumpur to the largest coffee chain operator in Malaysia, surpassing global giant Starbucks. The company’s rapid success in a market with more than 3,300 coffee outlets has made it a standout player, with growth expected to continue at a rate of 4-5% this year, according to World Coffee Portal.
Launched in late 2019, ZUS Coffee started with a modest 200-square-foot kiosk in the bustling Kuala Lumpur City Center area. Positioned in the mid-price segment, the brand sought to make specialty coffee an everyday necessity, rather than a luxury.
One of the key elements driving ZUS Coffee’s success is its constantly evolving menu, featuring innovative drinks like the Ice Shaken Osmanthus Orange Espresso, Sakura Rose Frappe, and Cheese Crème Latté. But the brand’s real edge comes from its technology-driven approach.
ZUS Coffee embraced digital tools from the start, launching an app that supports online ordering, pick-up, and delivery. The app collects customer data, allowing ZUS to tailor its offerings based on consumer preferences, helping to refine existing products and create new ones.
While cashless payments and online ordering faced initial resistance in Malaysia, the company’s tech-first approach paid off when the Covid-19 pandemic hit shortly after its launch. With the shift toward delivery services and contactless payments, ZUS Coffee’s digital focus proved to be a game changer, accelerating its rise in the competitive coffee market.
Today, ZUS Coffee continues to expand rapidly, offering a blend of high-quality, affordable coffee and cutting-edge customer service that’s reshaping Malaysia’s coffee culture.
Related topics:
- Horrocks Farm Market Adds Coffee Bar, Expanding Drink Options
- TrueStart Coffee Expands Retail Presence by 168% with Asda Listing
- Maverick & Farmer Expands with Third Café in Bangalore