Luckin Coffee, a leading Chinese coffee chain, has officially launched in Hong Kong, marking a significant step in its expansion efforts. The company opened five stores for trial operation, signaling its deeper commitment to the Hong Kong market. With more than 20,000 stores across mainland China, Luckin is now bringing its diversified coffee offerings and innovative business model to Hong Kong.
Confident in Hong Kong’s Coffee Market
Guo Jinyi, Chairman and CEO of Luckin Coffee, expressed confidence in Hong Kong’s potential as a key market. “Hong Kong is an international city with a strong coffee culture,” he said. “The total scale of Hong Kong’s coffee market this year is expected to reach US$2.449 billion, and there is a growing demand for affordable, high-quality coffee. We are confident that Luckin Coffee can bring a new experience to local consumers and contribute to the growth of Hong Kong’s coffee industry.”
Special Offers for Hong Kong Customers
To celebrate its arrival in Hong Kong, Luckin Coffee is offering special promotions for new and existing customers. By downloading the Luckin app, customers can receive three exclusive gifts, including a HK$15.90 gift for newlyweds, a HK$15.90 gift for Hong Kong stores, and a 48% discount on all drinks. Additionally, during the first week of operations, the five new stores will feature a “LUCK IN HONG KONG Opening Gift Lucky in Hand” event.
A Range of Products for Hong Kong Consumers
During its trial operation, Luckin Coffee Hong Kong stores will offer approximately 30 freshly made drinks, along with over ten types of desserts and baked goods. The company has committed to using high-quality coffee beans from renowned coffee-growing regions, including Brazil, Ethiopia, Colombia, and China’s Yunnan province.
Strengthening the Supply Chain for Freshness and Quality
Luckin Coffee’s success is also rooted in its investment in the supply chain. The company sources its coffee beans from a variety of regions and has strengthened its supply chain with an integrated system linking its roasting bases in Jiangsu and Fujian, and its fresh fruit processing plant in Yunnan. This approach ensures the high quality and freshness of each cup of coffee, from bean sourcing to final production.
A New Era for Hong Kong’s Coffee Scene
The opening of Luckin Coffee’s five new stores is not just about expanding the brand—it’s also an effort to integrate into Hong Kong’s unique coffee culture. The company’s innovative retail model, combined with big data technology, aims to provide Hong Kong consumers with a new and enhanced coffee experience.
Luckin Coffee is committed to meeting the growing demand for quality coffee in Hong Kong and continuing to contribute to the city’s vibrant coffee market.
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