ST. ALi is making its signature Melbourne coffee more accessible by launching in Coles supermarkets nationwide.
The brand’s new campaign moves away from the usual over-the-top promises of life-changing coffee experiences. Instead, it offers a straightforward message: Life may be unpredictable, but your coffee at home doesn’t have to be.
After a successful six-month partnership with Bounce, ST. ALi is unveiling its most ambitious campaign to date. It combines a hopeful outlook on the world with a down-to-earth celebration of quality coffee, something its customers truly value.
Lachlan Ward, CEO of ST. ALi, says, “With a name like ST. ALi, people might expect us to perform miracles. While we’ve definitely saved a few weary souls over the past 20 years, it takes more than just brewing a great cup of coffee to solve all of life’s problems. But launching in Coles nationwide is a good start.”
Jacob Lumsdaine, Associate Creative Director at Bounce, adds, “Our new campaign has it all—fire drills, late-night antics in a car park, and even a unicorn. It’s a true reflection of the bold vision that ST. ALi has developed over the past two decades.”
Related topics:
- Lekko Coffee Expands with New Downtown Cleveland Location
- Frannie’s Coffee Expands to Kelowna with Cozy Community Vibe
- Luckin Coffee Expands into Hong Kong with Five New Stores