Starbucks will introduce a new policy on January 27, requiring customers to make a purchase if they want to linger in its cafes or use its restrooms. This updated code of conduct, which will apply to North American locations, marks a shift from the company’s open-access policy implemented in 2018.
The move comes after feedback from employees who voiced concerns about how Starbucks spaces were being used. Sara Trilling, President of Starbucks North America, explained in a letter to store managers that the company needs to set clearer expectations for how its spaces should be utilized.
The policy change is part of Starbucks’ “Back to Starbucks” strategy, led by new CEO Brian Niccol, who took over in September. The initiative aims to refocus the brand on its core identity as a welcoming space for paying customers while addressing operational challenges raised by staff.
Starbucks’ previous open-access policy was introduced after a widely publicized incident involving racial discrimination. While the policy sought to foster inclusivity, it also led to operational and safety issues. The company is now revising the rules to better balance accessibility with its operational needs.
Starbucks plans to display the new code of conduct in stores nationwide later this month to ensure customers are informed of the change.
In financial news, Starbucks’ stock closed at $93.51 on Monday, up 1.4% for the day and nearly 2% over the past year.
The policy change marks a return to a more traditional cafe model, where customers must make a purchase to use the store’s amenities. Starbucks hopes this will strike a balance between inclusivity and the needs of its employees.
Related topics:
- Urban Coffee Roaster Celebrates 10th Anniversary with New Store in Central
- Students Launch Kahvia Coffee Company at Esko High School
- Nescafé to Launch Espresso Concentrate in U.S.