Akshat Arora has been appointed the new marketing director at Third Wave Coffee, starting in January 2025. With more than 13 years of experience, Arora specializes in brand management, digital marketing, e-commerce, and influencer partnerships.
He holds an MBA in marketing from Symbiosis Institute of Management Studies and a bachelor’s degree in business economics from Maharaja Agrasen College. Arora’s past roles include head of marketing and product at Tim Hortons India, where he led marketing efforts, as well as managing digital marketing at Bisleri International. He also worked as the marketing head for Reliance Brands (Steve Madden) and as a marketing manager at Jaguar Land Rover for three years each.
“I am excited to bring my experience to Third Wave Coffee and contribute to the company’s growth through creative marketing strategies,” said Arora.
His appointment highlights Third Wave Coffee’s focus on strengthening its position in the competitive coffee industry.
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