Boyd’s Coffee, a well-established name in the coffee industry with a legacy spanning 125 years, is now making its coffee available for direct consumer purchases. This move is aimed at increasing customer engagement and broadening its reach beyond the traditional business-to-business markets. Boyd’s Coffee is targeting ‘achievers’—individuals who value quality coffee without distraction, aligning with the brand’s “Fuel. Not Fashion.” slogan.
The coffee lineup, produced and distributed by Farmer Bros. Co. (NASDAQ: FARM), includes a wide variety of classic light, medium, and dark roast blends, single-origin coffees, and flavored options. Each product is designed to enhance the coffee experience, with a refreshed brand image meant to resonate with the modern achiever.
“We’re excited to honor our heritage while connecting with today’s coffee lovers,” said Matthew Swenson, Vice President of Coffee at Farmer Brothers. “The Boyd’s Coffee brand represents a blend of nostalgia, originating in Portland, Oregon, and a commitment to 100 percent Arabica coffee—crafted for ambitious customers who prefer a straightforward coffee experience.”
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