Starbucks is offering a special treat to start the week off right: free coffee. On the day after the Super Bowl, a time when many people might feel a bit sluggish, customers can enjoy a complimentary cup of coffee, courtesy of the coffee giant. This rare freebie comes at a time when Starbucks, under CEO Brian Niccol, has been cutting back on deals to focus on improving profitability. Despite this, the free coffee gesture is a thoughtful way to give customers an extra caffeine boost after the big game.
To get the free coffee, Starbucks Rewards members need to activate a coupon that will appear in the Starbucks app on Monday. The coupon offers one free tall-sized (12-ounce) hot or iced coffee, which can be redeemed either through the app or in person at a Starbucks location.
This promotion is part of a larger strategy by Starbucks, led by CEO Brian Niccol, to enhance the customer experience and strengthen its focus on coffee. The company will also air a series of commercials during the Super Bowl on Fox, showcasing changes and reminding customers why they love Starbucks.
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