Vietnam’s popular 24-hour café chain, Three O’Clock, is set to enter the Indian market in partnership with FranGlobal, the international business arm of Franchise India. As the master franchise partner, FranGlobal will lead the expansion of Three O’Clock, with plans to open 100 outlets across India, Nepal, Sri Lanka, and Bangladesh in the coming years.
Founded in Ho Chi Minh City in 2016, Three O’Clock has become a major part of Vietnam’s café culture by offering round-the-clock service and a unique menu that blends traditional Vietnamese flavors with modern innovations. The brand’s popular offerings include classic espressos and americanos, as well as distinctive drinks like salted coffees and espresso tiramisus. The café also serves a range of milk teas, including jasmine oolong, cloudy avocado, and full-leaf black teas, available both hot and cold.
The first Three O’Clock outlets are expected to open in May 2025, focusing on high-traffic locations such as shopping malls, airports, and urban centers in Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.
“Three O’Clock represents the perfect fusion of heritage, innovation, and 24/7 accessibility,” said Nguyen Thi Thuan, Founder and CEO of Three O’Clock. “With India’s growing café culture and demand for premium experiences, we believe this is the ideal time to introduce our brand to Indian consumers.”
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