Casey’s has introduced Darn-ell, an AI-powered “coffee connoisseur” designed to serve up playful quips and personalized coffee recommendations while educating customers about its new Darn Good Coffee lineup. Darn-ell uses generative AI technology to create humorous and witty “roasts” that add some fun to the coffee experience.
One of Darn-ell’s quips reads:
“Your friend is so late, even the coffee’s gone cold! They could use a jolt from Casey’s French Roast to wake up and realize that ‘fashionably late’ is just code for ‘perpetually unprepared.’ At this rate, they might as well set their watch to ‘whenever.’”
In addition to delivering amusing commentary, Darn-ell is offering customers a chance to win free coffee for a year simply by interacting with the chatbot. The AI will also provide exclusive in-store deals, making it a fun and rewarding experience for Casey’s customers.
Darn-ell, who has a knack for playful banter, adds, “But wait, there’s more! You see, much like Casey’s, I’m all about unexpected surprises. So, get ready because I’ll be randomly tossing out redemption codes for free coffee daily, so you can try a taste of those high-quality beans that are freshly ground and brewed straight into the cup.”
The new Darn Good Coffee lineup at Casey’s is available in both hot and iced varieties, offering a range of roasts and caffeine levels for every taste preference.
“We are thrilled to introduce ‘Darn-ell’ to our fans and guests, our innovative AI-powered coffee connoisseur, who’s here to help you roast with the best — Casey’s Darn Good coffee,” said Tom Brennan, Chief Merchandising Officer at Casey’s. “By combining this technology with our passion for exceptional coffee, we’re continuing to redefine what it means to enjoy a cup at Casey’s — one delightful roast at a time.”
Casey’s, a Fortune 500 company, operates approximately 2,900 convenience stores and has grown into the third-largest convenience store retailer and the fifth-largest pizza chain in the U.S. over its 50+ years in business.
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