World of Coffee Geneva 2025 will be the last opportunity for companies to exhibit at a Specialty Coffee Association (SCA) trade show in the 2024-2025 cycle, following successful events in Dubai and Jakarta, both of which sold out. Set to take place from June 26 to 28, 2025, at Palexpo SA in Geneva, Switzerland, this eagerly awaited event will bring together 13,000 international coffee professionals from every segment of the specialty coffee industry, including producers, roasters, and senior executives from large multinational companies.
“World of Coffee Europe is thriving in a period of remarkable growth, with increased attendance and a growing number of exhibitors and sponsors recognizing the immense value of in-person engagement,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. “Switzerland is home to some of the world’s most innovative companies and has become an epicenter of study, innovation, technology, and business in specialty coffee. World of Coffee Geneva is the only European event dedicated to expanding and enriching the entire specialty coffee supply and value chain. We invite companies aligned with our mission of Making Coffee Better to join us.”
This major event offers an unparalleled platform for exhibitors to showcase their products and innovations to an audience of buyers, roasters, and industry leaders. Attendees can strengthen business relationships with key decision-makers, build brand awareness, and gain direct access to high-value customers, with 25% of attendees planning to invest more than $1M.
World of Coffee Geneva 2025 promises to be a dynamic gathering for those shaping the future of the specialty coffee industry.
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