Farmer Brothers, a US – based company, has introduced a new specialty coffee brand named Sum>One Coffee Roasters. This addition enriches the company’s existing collection of traditional and premium coffee offerings.
John Moore, the President and Chief Executive Officer of Farmer Brothers, expressed his enthusiasm, stating, “We are incredibly excited to be entering the specialty coffee space with the launch of our Sum>One brand. We are pleased to now be able to truly meet our customers wherever they may be across the coffee spectrum with traditional, premium and specialty tiered coffee options.” He further elaborated, “Farmer Brothers has long been driven by the belief that connections are built over coffee. With the addition of Sum>One, we are highlighting those connections between coffee lovers and the extraordinary people who make it possible like never before.”
Sum>One Coffee Roasters presents an array of eight distinct coffee blends, catering to a wide range of preferences from light to dark roasts. The blends, namely Open Mic, Group Chat, Whisper, Velvet Threads, Postcard, Kochere, Santa Ana, and Deep Thoughts, offer unique flavor profiles.
Although the brand is initially focused on seamless integration into Farmer Brothers’ extensive nationwide B2B customer network, it will soon be accessible for individual consumers to purchase directly from its website. This dual – pronged approach aims to capture both the commercial and retail segments of the coffee market.
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