Löfbergs, the renowned Karlstad-based coffee roaster, has made a strategic move to enhance its Board of Directors. The company has appointed Peter Therman, an executive from Hartwall Capital, bringing a wealth of investment and international trade knowledge to the table.
In an official press release, Löfbergs announced that it will leverage Therman’s expertise in analysis, change management, investments, and strategic processes. This will be crucial as the company aims to scale up its operations both within Sweden and across international borders.
Currently, Löfbergs has subsidiaries in multiple countries including Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, and the UK. In May 2024, the company identified Poland as a new market with “huge potential,” indicating its expansionist mindset.
Kathrine Löfberg, the Chair of the Board at Löfbergs, expressed her enthusiasm for Therman’s appointment. She stated, “Peter brings extensive knowledge of family businesses, investments, and international trade, which is particularly valuable to us. We are strongly focused on expanding our business beyond Sweden while also making significant investments in our roastery in Karlstad.”
Therman, who is currently the Deputy Chairman of Helsinki-based private equity firm Hartwall Capital, also holds board positions at Helkama Auto (responsible for importing Škoda and Avis vehicles in Finland) and department store group Stockmann. He views Löfbergs as a highly promising company. “Löfbergs is a highly interesting company with a strong set of values among its owners, a successful history, and a well-established brand. This provides a solid foundation for further growth, particularly in international markets,” he said.
Therman’s appointment is the second to the board within the last six months. In November 2024, SAMS Norway CEO Eja Tuominen joined the board. Additionally, in January 2025, the coffee roaster hired former Meira executive Trina Törnqvist as its first Chief International Business Officer. Törnqvist’s role is to expand cross-border contracts and establish a presence in new markets.
Established in 1906, Löfbergs stands as one of the largest family-owned coffee roasteries in the Nordics. It currently distributes its Löfbergs, Peter Larsen Kaffe, and Kobbs coffee brands across 10 European markets, and with these recent strategic appointments, it seems well – positioned for further growth and expansion.
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