US – based start – up Rarebird Coffee has successfully raised $1 million. This funding will be utilized to scale up its e – commerce sales, initiate a B2B business for its ground packaged coffee and pods, and invest in research and development.
Jeffrey Dietrich founded Rarebird in 2020. The company’s Colombian coffee is decaffeinated prior to being shipped to the US. Once in the US, it is roasted, ground, and infused with 60mg of paraxanthine (Px), a caffeine alternative.
Research indicates that Px, which is a major product of caffeine metabolism in humans, enhances aspects of cognition, memory, reasoning, response time, and sustained attention. This stimulant is the cornerstone of Rarebird’s marketing approach, aiming to reduce the adverse side – effects of caffeine, like heightened anxiety, irritability, and nervousness.
The $1 million was raised as part of 43North’s annual $5 – million accelerator program. This program not only offers capital to high – growth startups but also provides 12 months of free incubator space, mentorship from industry experts, and a variety of business incentives to aid in their expansion.
In January 2025, Rarebird shifted its corporate headquarters from California to Buffalo, New York. Additionally, the company announced long – term plans to open its first coffee roastery in Buffalo.
Dietrich stated, “We are extremely excited about what 2025 holds for the business. The recent news of our capital injection, corporate relocation, and planned opening of our first coffee roastery are just the beginning.”
Rarebird, which patented its coffee in April 2024, also has backers including AgFunder, DO Venture Partners, First Round Capital, and KdT Ventures.
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