A recent study has revealed that the COVID – 19 pandemic has left an indelible mark on the coffee – drinking habits of United Kingdom (UK) consumers. The research, commissioned by the UK and Ireland coffee roaster Matthew Algie, indicates significant shifts, particularly among younger generations.
The survey, which polled 2000 people and was carried out by the independent insights agency Opinion Matters, found that 42% of Millennials (aged 28 – 43) and 43% of Gen Z (aged 16 – 27) reported a change in their coffee consumption since the UK’s first lockdown on 23 March 2020.
Nearly half of Millennials (48%) and 45% of Gen Z stated that they now drink more coffee than they did prior to the pandemic. In contrast, the older generations have been less affected. Only 21% of Gen X (aged 44 – 59) and 14% of Baby Boomers (aged 60 – 78) said their coffee – drinking habits had changed.
The study also highlights a growing penchant for high – quality coffee, especially among the younger demographic. Over half of Millennials (51%) and 42% of Gen Z reported placing a greater value on good coffee post – lockdown. The expectations regarding coffee quality have soared across the board, with 61% of all respondents expecting all coffee to be of high standard. This figure climbs to 64% among both Millennials and Baby Boomers.
Younger Britons have become more daring in their coffee choices. A significant 47% of both Gen Z and Millennial respondents said they now explore different coffee types more often.
Sustainability has emerged as a crucial factor for consumers. Overall, 42% of those surveyed were willing to pay more for sustainably sourced coffee. This proportion is even higher among younger generations, with 58% of Millennials and 52% of Gen Z showing a willingness to shell out extra. In comparison, only 27% of Baby Boomers said they would do the same.
Experts at Matthew Algie attribute this shift to a greater eagerness to experiment with coffee techniques and products during lockdown. Additionally, certain segments of society having increased disposable income has played a part.
The COVID – 19 lockdowns have had a long – lasting impact on coffee habits. Consumers, especially the younger ones, are now more focused on quality, sustainability, and home brewing. With more time spent at home, they have become more involved in understanding the sourcing, flavor profiles, and ethical aspects of their coffee, thus creating enduring changes in preferences and a greater demand for transparency and sustainability within the industry.
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