Strauss Group, the Israeli food and beverage giant, has announced plans to sell its Café Elite coffee chain in Israel. The company has not disclosed the identity of the prospective buyer, but it emphasized that the coffee chain was no longer considered a core business for Strauss Group in Israel. The sale amount is expected to be “immaterial” to the company’s overall financials.
Café Elite was launched by Strauss Group in 2003, following the acquisition of a minority stake in the small-format coffee chain Coffee To Go. Strauss began rebranding the coffee chain the following year, and by 2008, the company completed a full acquisition, growing the brand to 75 locations across train stations, hospitals, universities, and workplaces in Israel. However, the number of stores has since been downsized to 21.
This move is part of Strauss Group’s ongoing efforts to streamline operations and increase profitability. In recent months, the company has divested several assets, including the Strauss Adriatic d.o.o. coffee roasting division and the Doncafe and C kafa brands, which were sold to Atlantic Grupa in February 2024. Additionally, Strauss sold its 50% stake in the Sabra Obela joint venture to PepsiCo in November 2024. The company aims to focus more closely on its core businesses in Israel.
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