Just over a month after celebrating its 1,000th retail location, drive-thru coffee giant Dutch Bros Inc. is accelerating its expansion, aiming to open 2,029 stores by 2029.
Founded in 1992 as a small pushcart by the railroad tracks in Grants Pass, Oregon, Dutch Bros opened its first franchise in 2000. Since then, the company has built a strong presence in the Pacific Northwest and is steadily expanding eastward, with new locations planned in Florida, Texas, Oklahoma, and Georgia.
Looking beyond 2029, Dutch Bros sees even greater potential, increasing its long-term goal from 4,000 to more than 7,000 stores nationwide. In 2025 alone, the company plans to open at least 160 new locations.
To support this rapid growth, Dutch Bros recently appointed Brian Cahoe, a former YUM! Brands executive, as chief development officer to lead its expansion strategy.
At the company’s recent Investor Day meeting, Dutch Bros executives provided updates on business performance and long-term goals.
“We are pleased to deliver quarter-to-date first-quarter same-shop sales above our expectations, supported by positive traffic and strong business momentum,” said Christine Barone, CEO and president of Dutch Bros.
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