Brazilian coffee chain “The Coffee” is gearing up for a significant international expansion, targeting new markets in Europe, East Asia, and Latin America.
The rapidly growing chain currently has 190 stores in its native Brazil. Additionally, it operates over 100 outlets across 16 international markets, having a strong foothold in Mexico, France, and Spain.
In the coming weeks, “The Coffee” will open its first stores in the Czech Republic, Luxembourg, and the Netherlands, with flagship locations in Prague, Luxembourg City, and Amsterdam. Based in Curitiba, the coffee chain already has a presence in European countries like Spain, Austria, and Italy, having made its Italian debut with a store in Milan in November 2024.
In October 2024, Carlos Fertonani, the co – founder and CEO of “The Coffee,” informed World Coffee Portal that the company was exploring business opportunities in Germany and Switzerland. This forms part of a “substantial investment” in the European market.
Moreover, “The Coffee” is set to enter its third East Asian market with a store in Seongsu, South Korea, joining its existing sites in Malaysia and Thailand. The tech – enabled coffee chain is also developing its first stores in Guatemala and El Salvador. It aims to have 1,500 stores outside Brazil by 2028 as part of its expansion strategy.
Since its establishment in 2018, “The Coffee” has raised over $20 million, including a $10 – million investment at the end of 2023, to fuel its international growth. The company combines small – format stores with digital ordering to keep costs down and ensure fast service.
Related Topics：
- Starbucks & Snoopy Team Up for a Peanuts-Themed Merchandise Collection
- Costa Coffee Opens Wales’ First 24-Hour Drive-Thru in Llantrisant
- Lewis Road Creamery Launches Caramel Iced Coffee
