Dutch Bros has revealed its plans to embark on a new venture by launching its first retail – packaged coffees in collaboration with Trilliant Food & Nutrition, LLC.
Based in Wisconsin, Trilliant holds a prominent position as one of the largest manufacturers of single – serve and ready – to – drink (RTD) coffee products in the United States. Its products are accessible in more than 50,000 retail outlets across the country.
In a press release, Dutch Bros stated that this strategic move aims to enhance brand awareness, especially in those US states where the coffee chain currently has a relatively small footprint. During Dutch Bros Investor Day, CEO Christine Barone disclosed that the company intends to introduce ground coffee and K – cup varieties in standard grocery and supermarket stores starting from 2026.
Barone commented, “This new licensing – agreement – based channel will enable us to share our enthusiasm for outstanding beverages with a broader consumer base. We are confident that our commitment to quality and innovation will strike a chord with consumers. We’re excited to embark on this thrilling journey and seize the opportunity to make a mark in the consumer – packaged – goods (CPG) space.”
Established in 1992, Dutch Bros currently operates over 1,000 stores across 18 US states. The drive – thru coffee chain witnessed remarkable growth in 2024, with its group revenue surging by 32% year – on – year, reaching $1.28 billion. Its full – year adjusted EBITDA also increased by 44% to $230 million.
Headquartered in Oregon, Dutch Bros has ambitious plans to double its store count in the US within the next five years. By 2029, the company aims to operate 2,029 outlets.
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