La Colombe, known for its premium ready-to-drink Draft Lattes, is adding a fun twist to its lineup with a new S’mores flavor. Starting April 15, the limited-edition S’mores Draft Latte will be available both online and in stores, just in time for summer.
The new flavor is inspired by La Colombe’s popular Draft Latte, which has been a favorite in cafés since 2017. The brand introduced a canned version of the Draft Latte to bring café-quality coffee to everyone.
Kathryn O’Connor, Chief Marketing Officer at La Colombe, explains the inspiration behind the new S’mores flavor. “We noticed a growing interest in cold coffee, especially during the warmer months, but many seasonal flavors were missing from the ready-to-drink aisle,” she says. “While fall and winter flavors dominate, we saw an opportunity to offer fun spring and summer flavors.”
Earlier this year, La Colombe launched the Strawberry Mocha Draft Latte, and now the S’mores flavor continues the brand’s effort to create seasonal offerings that coffee lovers can enjoy year-round.
The S’mores Draft Latte, which took six months to perfect, aims to capture the flavors of graham cracker, toasted marshmallow, and rich chocolate. O’Connor adds, “By adding these summer flavors to our ready-to-drink line, we’re bridging the gap between our café and the consumer packaged goods experience.”
Related topics:
- De’Longhi Unveils the Linea Classic Espresso Machine
- 7 Top Coffee-Producing Countries: Unveiling Origins
- Lagardère Travel Retail Unveils Sub-franchise to Expand Costa Coffee