Quick service restaurant (QSR) chain Nothing Before Coffee (NBC) has raised $2.3 million (approximately INR 19.7 crore) in a pre-Series A funding round led by Prath Ventures, with additional backing from SYL Investments.
The Jaipur-based coffee brand plans to use the fresh capital to open over 150 new retail outlets across India by March 2026. The expansion will focus on tier-II and tier-III towns, with an emphasis on introducing new formats such as compact kiosks.
NBC will also invest in strengthening its digital platform, optimizing its supply chain, and acquiring new talent to support its growth.
“This funding will help us deepen our presence, invest in technology and talent, and unlock the next phase of growth as we work towards becoming India’s most loved and accessible coffee chain,” said cofounder Ankesh Jain.
Founded in 2017 by Ankesh Jain, Akshay Kedia, Shubham Bhandari, and Anand Jain, NBC currently operates over 85 outlets across 35 cities in India and Portugal. The brand also sells instant coffee, mugs, and tumblers through its website.
NBC markets itself with a “youth-first” approach, focusing on affordability and vibrant, aesthetically designed spaces to attract younger consumers. It competes with other homegrown coffee chains like Blue Tokai Coffee Roasters and Third Wave Coffee Roasters.
The funding arrives as India’s coffee-focused QSR sector continues to see strong investor interest, driven by rising disposable incomes, shifting consumer tastes, and a booming café culture.
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