Black Rifle Coffee Company (BRCC) is a veteran-owned coffee company founded in 2014 by former Green Beret Evan Hafer. The company quickly garnered attention for its commitment to providing high-quality, freshly roasted coffee while supporting veterans, law enforcement, and first responders. BRCC distinguishes itself through its strong patriotic branding, direct marketing approach, and robust online presence.
The brand’s product lineup includes a variety of coffee blends, single-origin coffees, and exclusive roasts that cater to diverse taste preferences. The company’s mission is to serve premium coffee to people who love America, aiming to bridge the gap between exceptional coffee and patriotic values.
BRCC’s unique blend of quality products and a compelling mission has made it a popular choice among consumers who value supporting veteran-owned businesses. The company’s distinctive image, featuring military-inspired names and packaging, appeals to a broad audience, including military personnel, veterans, and patriotic coffee enthusiasts.
Black Rifle Coffee Company Franchise Fees
Starting a franchise with Black Rifle Coffee Company involves various fees, designed to ensure that franchisees are adequately prepared and supported. Here are the primary fees associated with a BRCC franchise:
Initial Franchise Fee
The initial franchise fee for a Black Rifle Coffee Company franchise is $50,000. This fee grants the franchisee the right to operate under the BRCC brand name and includes initial training and support from the corporate team.
Royalty Fees
Franchisees are required to pay ongoing royalty fees of 6% of their gross sales. These fees contribute to the continuous support and development of the franchise network, including marketing efforts, operational support, and product development.
Marketing Fees
In addition to royalty fees, franchisees must contribute to a marketing fund. This fee is typically 2% of gross sales and is used to fund national marketing campaigns, digital marketing efforts, and other promotional activities to enhance brand awareness and drive sales.
Additional Costs
There are several other costs that potential franchisees should be aware of, including:
Equipment and Inventory: The cost for the necessary equipment and initial inventory ranges from $150,000 to $200,000, depending on the size and location of the store.
Real Estate and Construction: Leasing or purchasing a location, along with the costs for build-out and construction, can vary widely but typically range from $300,000 to $500,000.
Working Capital: It is recommended that franchisees have access to working capital of $100,000 to $200,000 to cover initial operating expenses and unforeseen costs.
Black Rifle Coffee Company Franchise Conditions
Before opening a Black Rifle Coffee Company franchise, prospective franchisees must meet certain conditions to ensure they are well-suited for the business and can uphold the brand’s standards and values. These conditions include:
Financial Requirements
Potential franchisees must demonstrate financial stability and have a minimum net worth of $500,000, with at least $200,000 in liquid assets. This ensures that franchisees have the financial resources to cover initial investments and sustain operations during the startup phase.
Experience and Background
While prior experience in the food and beverage industry is not mandatory, it is highly beneficial. BRCC looks for franchisees with strong business acumen, leadership skills, and a commitment to providing excellent customer service. Military veterans and individuals with experience in retail or hospitality are particularly encouraged to apply.
Commitment to the Brand
Franchisees must align with Black Rifle Coffee Company’s values and mission. This includes a commitment to supporting veterans, law enforcement, and first responders, as well as promoting the company’s patriotic ethos. Franchisees should be prepared to actively participate in local community events and initiatives that reflect the brand’s values.
Training and Support
Franchisees are required to complete an extensive training program provided by BRCC. This program covers all aspects of operating a BRCC franchise, including coffee brewing techniques, customer service, marketing, and business management. Ongoing training and support are also provided to help franchisees succeed and grow their business.
Black Rifle Coffee Company Franchise Process
The process of opening a Black Rifle Coffee Company franchise involves several steps, from initial inquiry to grand opening. Here is a detailed overview of the franchise process:
Initial Inquiry and Application
The first step is to express interest in a BRCC franchise by completing an initial inquiry form on the Black Rifle Coffee Company franchise website. This form collects basic information about the applicant, including financial status, business experience, and reasons for wanting to open a BRCC franchise.
Initial Screening and Interview
After the initial inquiry, qualified candidates will be contacted by a franchise representative for an initial screening. This screening includes a phone interview to discuss the candidate’s background, financial capabilities, and alignment with BRCC’s values and mission. If the candidate meets the preliminary criteria, they will be invited to submit a formal franchise application.
Franchise Application and Disclosure
The formal franchise application requires more detailed information about the candidate’s financial status, business experience, and proposed location for the franchise. Candidates must also review and sign the Franchise Disclosure Document (FDD), which provides comprehensive information about the franchise opportunity, including fees, obligations, and the rights of both the franchisor and the franchisee.
Discovery Day
Qualified candidates will be invited to a Discovery Day at BRCC’s headquarters. During Discovery Day, prospective franchisees will meet with key members of the BRCC corporate team, tour the facilities, and gain a deeper understanding of the company’s operations, culture, and values. This is also an opportunity for both parties to assess whether they are a good fit for each other.
Approval and Agreement
Following Discovery Day, the BRCC team will review all aspects of the candidate’s application and provide a final decision. Successful candidates will be offered a franchise agreement. Upon signing the agreement and paying the initial franchise fee, the candidate officially becomes a BRCC franchisee.
Site Selection and Build-Out
Once the franchise agreement is signed, the franchisee will work with BRCC’s real estate team to identify and secure a suitable location for the new store. The location must meet BRCC’s specifications for size, accessibility, and market potential. After securing the site, the franchisee will oversee the build-out and construction of the store, following BRCC’s design and operational standards.
Training and Pre-Opening Support
Before the store opens, the franchisee and their team will undergo comprehensive training provided by BRCC. This training covers all aspects of operating a BRCC franchise, including coffee brewing techniques, customer service, inventory management, marketing, and business operations. BRCC provides ongoing support during the pre-opening phase to ensure the franchisee is well-prepared for a successful launch.
Grand Opening and Beyond
With the support of BRCC’s corporate team, the franchisee will plan and execute a grand opening event to introduce the new store to the community. After the grand opening, BRCC continues to provide support through regular communication, training updates, marketing assistance, and operational guidance to help the franchisee achieve long-term success.
Black Rifle Coffee Company Franchise Advantages
There are several compelling advantages to becoming a Black Rifle Coffee Company franchisee. These benefits make BRCC an attractive opportunity for entrepreneurs looking to invest in a dynamic and growing brand.
Strong Brand Identity
BRCC’s strong and distinctive brand identity sets it apart from other coffee franchises. The company’s patriotic and veteran-focused branding resonates with a large and loyal customer base. Franchisees benefit from the established brand recognition and positive reputation that BRCC has cultivated since its inception.
High-Quality Products
BRCC is committed to providing high-quality, freshly roasted coffee. The company’s dedication to sourcing premium coffee beans and utilizing state-of-the-art roasting techniques ensures that customers receive an exceptional product. Franchisees can take pride in offering a product that meets high standards of quality and taste.
Support for Veterans and First Responders
BRCC’s mission to support veterans, law enforcement, and first responders is a core aspect of the brand. Franchisees have the opportunity to contribute to this mission by engaging in community initiatives and supporting charitable causes. This alignment with a meaningful cause can enhance customer loyalty and satisfaction.
Comprehensive Training and Support
BRCC provides extensive training and ongoing support to franchisees. From initial training programs to continuous education and operational assistance, franchisees have access to the resources and expertise needed to run a successful business. This support network helps franchisees navigate challenges and achieve their business goals.
Marketing and Promotional Support
BRCC’s marketing team works to create effective national and local marketing campaigns that drive traffic to franchise locations. Franchisees benefit from the company’s investment in digital marketing, social media, and other promotional activities that enhance brand visibility and attract customers.
Exclusive Territory
BRCC offers franchisees an exclusive territory, which means they have the right to operate a BRCC store within a defined geographic area without competition from other BRCC franchisees. This exclusivity allows franchisees to build a loyal customer base and maximize their market potential.
Proven Business Model
BRCC’s business model has been tested and refined over the years, providing franchisees with a proven framework for success. The company’s operational guidelines, best practices, and support systems are designed to help franchisees achieve profitability and growth.
Community Engagement
BRCC encourages franchisees to engage with their local communities through events, sponsorships, and charitable activities. This community-focused approach helps build strong relationships with customers and enhances the franchise’s reputation within the community.
Innovation and Adaptability
BRCC is committed to continuous innovation and staying ahead of industry trends. The company regularly introduces new products, promotional strategies, and operational improvements to keep the brand fresh and competitive. Franchisees benefit from BRCC’s proactive approach to innovation and market adaptation.
Loyal Customer Base
BRCC’s focus on high-quality products and a strong brand mission has resulted in a loyal and growing customer base. Franchisees can leverage this existing customer loyalty to build their own successful businesses and attract repeat customers.
Conclusion
The Black Rifle Coffee Company franchise offers a unique opportunity for entrepreneurs to invest in a brand that combines exceptional coffee with a meaningful mission. With its strong brand identity, high-quality products, and commitment to supporting veterans and first responders, BRCC stands out in the competitive coffee market. Franchisees benefit from comprehensive training and support, proven business models, and the ability to engage with their communities in meaningful ways.
For those who align with BRCC’s values and are prepared to meet the financial and operational requirements, a BRCC franchise can be a rewarding and profitable business venture. Whether you are a veteran looking to transition into business ownership or an entrepreneur seeking a dynamic and impactful franchise opportunity, Black Rifle Coffee Company provides a solid foundation for success.