Bacha Coffee, the esteemed heritage brand inspired by Moroccan tradition, has marked its Indonesian debut with the inauguration of its maiden store in partnership with franchisee Erajaya Food and Nourishment.
Situated within the bustling confines of the Plaza Senayan shopping center in Jakarta, the 4,300 square feet establishment boasts a captivating ambiance, comprising a coffee bar, takeaway counter, and an exquisite retail coffee boutique showcasing over 200 packaged coffee varieties. Notably, the venue features a dedicated VIP enclave, epitomizing the ethos of understated opulence, while offering patrons the pleasure of indulging in handcrafted coffee cocktails during evening hours.
Expressing excitement over the collaboration, Gabrielle Halim, CEO of Erajaya Food & Nourishment, emphasized, “Bacha Coffee is renowned for its unparalleled concept and a mesmerizing array of pure Arabica coffee varieties. We are thrilled to introduce this legendary Moroccan coffee brand to Jakarta. Bacha Coffee’s exceptional hampers also seamlessly align with the Indonesian tradition of gift-giving.”
The roots of Bacha Coffee trace back to its inception in Marrakesh in 1910, with the original café nestled within the esteemed confines of Dar el Bacha palace, frequented by an illustrious clientele that included luminaries such as US President Franklin Roosevelt, UK Prime Minister Winston Churchill, and iconic entertainer Charlie Chaplin.
After a hiatus following the Second World War, Bacha Coffee was rejuvenated by Singapore-based lifestyle group V3 Gourmet in 2019, with a vision to propagate the legacy of this esteemed brand across Southeast Asia. Presently, Bacha Coffee operates 16 stores across Singapore, Malaysia, Hong Kong, Taiwan, and Indonesia, with plans underway for its inaugural South Korean outlet in Seoul slated for July 2024, in collaboration with retail powerhouse Lotte Department Store.
Beyond its footprint in Southeast Asia, V3 Gourmet oversees singular Bacha Coffee establishments in Morocco, France, the UAE, and Kuwait, in addition to two outlets in Qatar.
Erajaya Food and Nourishment, the franchisee behind Bacha Coffee’s Indonesian foray, also operates licensed Paris Baguette stores across Indonesia, further enriching its portfolio of culinary ventures.