Melbourne’s esteemed coffee institution, Grinders Coffee, has introduced a revitalized aesthetic across its branding and product lineup, marking a significant evolution for the longstanding roaster.
Accompanying this rebranding initiative is the launch of a sleek new packaging format, featuring the company’s popular Crema, Espresso, Rich Espresso, and Organic ground blends now available in a convenient 200g pack size.
Burcu De La Cruz, Coffee Marketing Manager, emphasizes the essence of this transformation, stating, “The new premium packs showcase illustrations that embody the core ethos of Grinders, fostering a connection between our key values with a touch of whimsy and charm.”
Rooted in over six decades of heritage, Grinders Coffee originated on Melbourne’s iconic Lygon Street, where its journey began. Over the years, its expert roasters have curated a diverse array of coffees, solidifying its position as a trusted supplier to cafes, restaurants, and retailers nationwide. Presently, it stands as Australia’s fifth-largest coffee roaster, a testament to its enduring commitment to excellence.
Recent financial disclosures from Grinders Coffee reveal a robust growth trajectory, with sales soaring by 18.2 percent year-on-year, outpacing the broader beans market, which currently experiences an 8.2 percent growth rate. Notably, the Grinders Crema 1kg beans have emerged as the top-performing SKU in the Grocery segment, both in terms of sales value and units sold, within the 1kg beans category.