Seattle, Washington, June 17, 2024 (GLOBE NEWSWIRE) — Atomo Coffee has introduced Remix, a transformative innovation poised to redefine the coffee industry. This unique blend, combining traditional and beanless coffee, slashes deforestation from coffee production by 50%, signaling a new era where sustainability and exceptional taste coexist harmoniously. Atomo’s breakthrough effectively dismantles previous taste and supply barriers associated with beanless coffee, urging the industry to adopt this technology for immediate environmental benefits.
In a blind taste test orchestrated by Atomo, participants favored Atomo’s Remix by a 2:1 margin. “Consumers are enthusiastic about the taste of our beanless coffee blends,” stated Andy Kleitsch, CEO of Atomo Coffee. “Remixed coffee offers a dual benefit – not only is the flavor on par with traditional coffee, but it often surpasses it, all while delivering an immediate positive impact on the environment.”
Atomo’s beanless coffee is crafted from a diverse array of farm-grown superfoods and upcycled ingredients, including date seeds, sunflower, guava, and lemon. This innovative approach enhances the flavor profile of conventional coffee while cutting carbon emissions by up to 83% and utilizing 70% less land.
“With Remix, there’s no longer a need to destroy forests for coffee production,” Kleitsch continued. “Atomo has pioneered the solution, and consumers are ready to embrace it. The question now is whether major companies like Starbucks and Nestle will lead the charge or remain passive as conventional coffee continues to harm our planet.”
Climate change poses a significant threat to global coffee cultivation. According to World Coffee Research, by 2050, over half of the land currently suitable for coffee growing may become unviable due to rising temperatures, erratic rainfall, and increased prevalence of diseases and pests. This could drive extensive deforestation as farmers seek new areas to cultivate, exacerbating environmental degradation.
Atomo Coffee’s Remix offers a compelling solution at a critical juncture, presenting the coffee industry with an opportunity to achieve sustainability without sacrificing quality or consumer satisfaction.