BREA, Calif., June 18, 2024 (GLOBE NEWSWIRE) – Reborn Coffee Inc. (Nasdaq: REBN), a California-based specialty coffee retailer, has officially launched its products on Amazon. This strategic initiative is part of the Company’s broader OMNI-channel approach, aimed at driving revenue growth and expanding its online customer base.
Market analysis by Grand View Research indicates that the global coffee market is projected to reach $144.7 billion by 2025, with specialty coffee playing a significant role. In the United States, the online specialty coffee market is anticipated to grow at an 8% CAGR from 2023 to 2025, reaching an estimated value of $5.5 billion by 2025.
Reborn Coffee’s presence on Amazon will allow it to tap into a vast pool of potential customers. The company plans to utilize Amazon’s advanced marketing tools to enhance brand visibility and drive traffic. Additionally, through Fulfillment by Amazon (FBA), Reborn Coffee ensures prompt and reliable delivery. The use of data analytics will inform marketing strategies and product development, integrating the company’s online and offline channels to offer a seamless customer experience.
“We are thrilled about our launch on Amazon, which marks a significant step in our OMNI-channel strategy,” stated Jay Kim, CEO of Reborn Coffee. “Amazon’s extensive reach and robust infrastructure will enable us to connect with more customers, deliver exceptional coffee experiences, and achieve significant revenue growth. Our specialty coffee beans, known for their quality and ethical sourcing, are poised to appeal to the discerning tastes of online customers. We are committed to providing high-quality coffee and look forward to expanding our online market presence.”
Reborn Coffee aims to secure a significant share of the growing online specialty coffee market. By leveraging Amazon’s platform, the company expects to capture 1% of the online specialty coffee market in 2024, translating to approximately $45 million in revenue. By 2025, Reborn aims to increase its market share to 1.5%, targeting around $82.5 million in revenue.
These projections are grounded in the company’s comprehensive marketing strategies, the strength of its product offerings, and the expanding online coffee market. Reborn Coffee’s Amazon launch is expected to significantly boost revenue by expanding its customer base and increasing sales volume.