Starbucks has been in the instant coffee market since 2009 with its VIA collection. This month, Starbucks offers deals on its VIA instant brews for Amazon Prime Day 2024. Given the often disappointing reputation of instant coffee, Starbucks’ offerings were put to the test. Here’s a ranked review of their four main flavors: Colombia, French Roast, Italian Roast, and Pike Place Roast.
What is Starbucks VIA Instant Coffee?
Starbucks VIA instant coffee promises 100% natural ingredients without preservatives, using high-quality beans. Each serving is conveniently packaged, making it perfect for on-the-go use. Available in four roasts—two medium and two dark—each variety boasts unique tasting notes.
Availability and Pricing
Starbucks VIA instant coffee is available at major retailers like Target, Walmart, and Amazon. Prices vary, with an eight-serving box typically costing around $7.48. Bulk options offer better value, especially during Prime Day.
Flavor Rankings
4. Colombia
Profile: Single-origin medium roast with notes of walnut and fresh herbs.
Review: Smoky and nutty with a tea-like body, it felt thin and reminiscent of generic instant coffee.
3. Italian Roast
Profile: Dark roast with subtle sweetness and richness.
Review: Intense and slightly bitter, hints of vanilla help, but it requires cream and sugar to balance the sharpness.
2. Pike Place Roast
Profile: Well-rounded brew with toasted nut and subtle chocolate notes.
Review: Light and bright, with caramel, citrus, nuts, and chocolate flavors. Smooth cocoa aftertaste makes it a standout.
1. French Roast
Profile: Rich, dark, and intense with chocolate and berry flavors.
Review: Smooth and velvety, it captures the essence of a classic French roast, easily mistaken for traditionally brewed coffee.
Conclusion
Starbucks VIA instant coffee offers a high-quality, convenient option for coffee lovers. Each variety surpasses typical instant coffee, making it worth trying for those seeking both quality and convenience.