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Pret A Manger Faces Customer Backlash Over Subscription Update

by Jessica

Pret A Manger is encountering significant backlash after revealing changes to its coffee subscription service. Currently, subscribers pay £30 per month for up to five coffees a day. Starting in September, this will be replaced by a £10 monthly plan offering up to five half-price coffees daily, with the removal of the 20% food discount.

Many subscribers have expressed anger online, with some calling the move a “massive mistake” and threatening to switch to competitors. Critics argue that the new model is a “big, big mistake.”

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Retail analyst Natalie Berg supports the change, suggesting the old model was too complex and alienated potential customers. She believes the simplified pricing will attract a broader audience.

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Managing Director Clare Clough defended the shift, stating that while the original subscription was innovative during the pandemic, the new approach aims to provide better value for all customers.

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