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Pret a Manger Ends Free Drinks Subscription Amid Customer Outcry

by Jessica

Pret a Manger is discontinuing its Club Pret subscription, which offered up to five free drinks daily, introduced to boost customer numbers post-pandemic. Starting September, the service will shift to a £10 monthly fee for half-price drinks, down from the previous £30 plan that included a 20% food discount.

Existing subscribers will pay £5 a month until March 2025 before the price increases. UK Managing Director Clare Clough stated the change aims to simplify pricing and improve value for more customers.

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The decision has provoked anger online, with many users criticizing the move and threatening to cancel their subscriptions. Despite the backlash, Pret a Manger has seen a resurgence in profitability, with sales up 20% to £430 million in the first half of 2023, partly due to the subscription service.

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