Nothing Before Coffee has announced the launch of its 64th store in Pune, India, expanding its footprint as it continues to solidify its presence in major cities across the nation.
Founder and COO Akshay Kedia expressed enthusiasm about the expansion, stating, “Our mission is to embed Nothing Before Coffee into the fabric of daily life in both Tier 1 and Tier 2 cities throughout India. We aim to become synonymous with genuine, affordable coffee experiences.”
The new Pune location exemplifies the company’s commitment to growth, with plans to open over 30 new outlets within the next three months. “Our expansion strategy highlights our dedication to making top-notch coffee accessible to a broader audience. We are also targeting a revenue run rate of 100 Crores by March 2025,” Kedia added.
Customers at the Pune store can indulge in a wide range of offerings, including organic coffee, shakes, mocktails, hot chocolate, and the brand’s signature Shrappe. The menu also features an array of specialty coffee drinks designed to cater to diverse preferences.
Currently, Nothing Before Coffee operates in 26 cities across 13 states in India, with more than 20 new stores launched since the beginning of the year. The brand has recently expanded into eight additional cities, including Delhi-NCR, Uttar Pradesh, Maharashtra, and Karnataka. Each new store is designed to provide a warm and inviting coffee experience.
Since its inception in 2017, Nothing Before Coffee has been dedicated to delivering freshly brewed coffee, sourcing premium beans, and employing innovative brewing methods. The company’s ongoing expansion, with plans for 35 more stores in the next three months, represents a significant step toward meeting the increasing demand for premium coffee in India.