Kellogg’s is adding a fresh twist to morning routines with the launch of Eggo waffle-flavored coffee. Fans of the beloved breakfast staple can now enjoy its classic taste in a new, caffeinated form. The company has teamed up with Two Rivers Coffee to create this unique brew, which combines the iconic flavor of Eggo waffles with the invigorating kick of coffee.
“Many of us cherish the memories of enjoying Eggo waffles during our childhood. With our Eggo Coffee, we’re offering a nostalgic experience with an energizing twist,” said Sam Blaney, Director of Marketing at Two Rivers Coffee. “We anticipate a strong response from consumers eager to try this novel product.”
This collaboration follows Kellogg’s previous ventures with brands such as Cold Stone Creamery. Eggo joins a growing list of food brands venturing into coffee, following M&M’s and Twix.
The Eggo Coffee line will feature five distinctive flavors: Maple Syrup Eggo, Vanilla Eggo, Cinnamon Toast Eggo, Blueberry Eggo, and Chocolate Chip Eggo. Set to hit both physical and online stores in mid-August, these flavors will be available in Keurig K-Cup format.