United Spirits is expanding its portfolio by investing in the non-alcoholic and coffee-based alcohol sectors. The company has acquired a 15% stake in V9 Beverages, which offers India’s first distilled non-alcoholic spirits—Sober Gin, Sober Rum, and Sober Whiskey. Additionally, United Spirits has purchased a 25% stake in Indie Brews and Spirits, known for Quaffine, India’s first cold brew coffee liqueur.
These investments align with United Spirits’ strategy to explore new growth opportunities. The company aims to enhance the market presence of these innovative brands and support their business expansion.
Recent data from IWSR shows strong growth in non-alcoholic beverages, with no-alcohol beer and spirits experiencing significant increases. This trend reflects a broader consumer shift towards healthier lifestyle choices and moderation.
Deepak Poduval, co-founder of RockClimber, emphasizes the growing demand for unique, health-conscious beverages. “Consumers are moving beyond traditional options, embracing zero sugar, zero caffeine, and zero alcohol choices,” he noted.
The beverage industry is expanding to include functional and herbal drinks, with non-alcoholic categories showing impressive global growth in 2023.