Blue Bottle Coffee is paying tribute to its renowned New Orleans-Style Iced Coffee with the debut of the NOLA Craft Instant Coffee Blend. This new offering, alongside a refreshed packaging design for all NOLA products, marks a significant update for the brand. Available starting today, the NOLA Craft Instant Coffee Blend combines the beloved taste of Blue Bottle’s New Orleans-Style Iced Coffee with the convenience of instant coffee, enabling enthusiasts to enjoy this popular beverage on the go.
The New Orleans-Style Iced Coffee, affectionately known as NOLA, has cemented its place as one of Blue Bottle’s most cherished drinks, with approximately three million servings sold annually across the United States and Asia. Initially launched in 2005 by Blue Bottle founder James Freeman at San Francisco Bay Area farmers markets, NOLA offers an iced-latte alternative inspired by the traditional New Orleans coffee experience—sweet, milky coffee flavored with chicory. The recipe has been meticulously refined to achieve a perfect balance of coffee, chicory, and sweetness, delivering a harmonious flavor profile with each sip.
Benjamin Brewer, Senior Director of Global Innovation and Coffee Quality at Blue Bottle Coffee, expressed enthusiasm about the new product. “We’re thrilled to introduce the NOLA Craft Instant Coffee Blend, allowing even more people to enjoy this beloved beverage,” Brewer said. “Through extensive tastings, we’ve refined NOLA Instant to capture the distinctive flavor our fans love. Alongside our range of NOLA products and Summer of NOLA celebrations, this new addition invites everyone to experience the unique taste of NOLA anytime, anywhere.”
Blue Bottle Coffee has broadened its NOLA offerings over the years, evolving from a single drink to a comprehensive product lineup. Variations such as Hot NOLA, seasonal flavors, and formats like NOLA Cola, NOLA Shakeratos, and NOLA Floats have been introduced at Blue Bottle cafes. The Iced NOLA cartons, launched in 2010, expanded availability to grocery stores, where they remain a top seller in natural grocery outlets. Other recent additions include the New Orleans-Style Coffee and Roasted Chicory Kit, NOLA Concentrate for home enjoyment, and NOLA Almonds—chocolate-dipped almonds infused with New Orleans-Style Coffee.
Introducing NOLA Craft Instant Coffee Blend
The new NOLA Craft Instant Coffee Blend merges the classic NOLA flavor with Blue Bottle’s expertise in soluble coffee. Created from the brand’s specialty coffee and chicory blend, the coffee is processed into aromatic granules that dissolve instantly, providing the signature NOLA taste with minimal effort. Enjoying an Iced NOLA—Blue Bottle’s top summer seller in the US—is now as simple as mixing the instant blend with water, ice, and your choice of milk, making it convenient to savor this drink all year round.
Starting July 23, the NOLA Craft Instant Coffee Blend will be available for purchase in various formats: a pack of five single-serve sachets for $10, a three-pack set of 15 sachets for $26, and a one-box set with Blue Bottle’s Subminimal NanoFoamer for $47. The blend can be ordered online, at Blue Bottle cafes, or through Blue Bottle’s TikTok Shop.
For those interested in expanding the Blue Bottle Coffee experience, the opportunity to open a Blue Bottle Coffee franchise is available. With a Blue Bottle Coffee franchise cost starting at $150,000, this investment offers a chance to bring the iconic flavors and exceptional quality of Blue Bottle to new locations. Whether you’re a coffee enthusiast or an entrepreneur, this franchise option provides a unique opportunity to be part of a brand celebrated for its innovative coffee creations.