National, 24 July 2024 — Costa Coffee proudly announces its role as the Official Coffee Partner for the Olympic Games Paris 2024. This landmark partnership not only highlights the global appeal of coffee culture but also provides Indian baristas a prominent stage on the world’s biggest athletic event.
At the Paris 2024 Olympics, Costa Coffee will operate six kiosks and deploy over 110 self-serve Pacto machines. The company’s team of 130 members from six nations will serve a diverse array of hot and iced beverages at seven key venues across Paris, enhancing the event experience for both fans and athletes.
Among the highlights of this collaboration are three distinguished Indian baristas: Ameer Fayiz, Mallika Tripura, and Abhishek Kumar. These experts have undergone intensive training to master their craft and exemplify Costa Coffee’s dedication to quality and teamwork. They will oversee the smooth operation of the coffee stations and conduct exclusive coffee masterclasses for athletes and attendees. Additionally, select members of the Costa Coffee team will have the honor of serving as torchbearers during the Games.
Vinay Nair, General Manager for India & Emerging International Markets at Costa Coffee, expressed enthusiasm for the partnership: “Being named the Official Coffee Partner for the Olympic Games Paris 2024 is a tremendous honor. This opportunity allows us to spotlight the exceptional skills of our Indian baristas on a prestigious international stage. We are committed to their growth and celebrate their dedication through this unique experience, reinforcing our inclusive culture and investment in talent.”
The inclusion of Indian baristas in the Paris 2024 Olympic Games represents a transformative moment, offering them invaluable experiences and fostering significant global connections.
Expanding the Costa Coffee Brand
In addition to this exciting partnership, Costa Coffee is also looking to expand its global footprint through franchising opportunities. For those interested in joining the Costa Coffee family, Costa Coffee franchise cost can range from $200,000 to $500,000 or more, depending on location and other factors. This investment reflects the brand’s commitment to maintaining high standards and delivering a premium coffee experience.
By becoming a Costa Coffee franchisee, investors not only align themselves with a globally recognized brand but also contribute to the company’s mission of spreading the joy of coffee around the world. This is a fantastic opportunity for those looking to invest in a business with a proven track record of success and a strong international presence.