Blue Bottle Coffee is celebrating its popular New Orleans-Style Iced Coffee (NOLA) with the new NOLA Craft Instant Coffee Blend. This latest addition combines the beloved NOLA flavor with the ease of instant coffee, allowing fans to enjoy the iconic drink anytime.
Since its debut in 2005, NOLA has become a favorite, with around three million servings sold annually in the U.S. and Asia. The blend, inspired by traditional New Orleans coffee with chicory, has been refined to offer a perfect balance of sweetness and coffee.
“In celebration of NOLA’s success, we are excited to launch the NOLA Craft Instant Coffee Blend,” said Benjamin Brewer, Senior Director of Global Innovation and Coffee Quality. “This product allows fans to enjoy NOLA’s distinct taste with convenience.”
The new instant coffee blend is available starting July 23 in various packages, including a set of five sachets ($10), a 15-sachet pack ($26), and a set with Blue Bottle’s Subminimal NanoFoamer ($47). It can be purchased online, in Blue Bottle cafes, or via Blue Bottle’s TikTok Shop.
For those interested in joining the Blue Bottle Coffee community, the Blue Bottle Coffee franchise cost is $150,000.